we connect.
Before we start on any campaign, we do our homework.
We know how to creatively reach an audience because we make it our business to connect, immersing ourselves in the client and brand. We assess the market and identify target audiences the client needs to reach. We develop a diagram of our client’s potential customer—age, ethnicity, daily activities, and habits. We study data/research including consumer preferences. We analyze current messaging of both our client and competitors.
With this information in hand, we then connect all the dots to begin creative development—breaking through the clutter to develop messaging that resonates and is relevant.